Omni-Channel Strategy at Kneipp
You benefit from the following content:
- Experience values especially for trade and the consumer goods industry
- Requirements for digitalization in the retail sector
- Description of Kneipp’s Omni-Channel Strategy
You benefit from the following content:
In order to withstand the increasing pressure of digitalization, the traditional company Kneipp relies on a comprehensive Omni-Channel strategy. The decisive factor here is to link the various sales channels centrally. The close integration of the flagship stores and the online shop is achieved using the E2E BRIDGE integration platform.
Read the case study now and learn how the Omni-Channel strategy worked.
The number of integration options and flexibility are just as outstanding as the speed of implementation.
– Manja Kuntzsch, Head of Digital Media Kneipp GmbH
The term Omni-Channel describes the integration and simultaneous use of the sales channels that are available to a company. These may be two or more channels. When integrating all channels, offline and digital, the focus lies on a seamless and consistent customer experience.
The Omni-Channel strategy describes the plan, as well as the action that the company will take to achieve your goal. The company estimates which instruments – in this case software – make sense for your strategy.
„Kneipp works, naturally“ – In 1891, the effective naturopathic studies of the health pioneer Sebastian Kneipp laid the foundation stone for the emergence and development of today’s Kneipp GmbH and the Kneipp® brand. Kneipp is now an internationally operating company based in Würzburg and exports popular body care and bath products as well as pharmaceuticals and dietary supplements to many countries all over the world.
