Benefits of the case study for your organization:
As an international fashion chain MS Mode has over 400 branches in the Netherlands, Belgium, Luxembourg, Germany, France and Spain as well as their own web-shop in each of those countries. In total some 2.500 employees work for MS Mode. The international service office is located in The Netherlands from where commercial policy for each country is determined and the fashion collection is put together. Each country has its own administration and management team which adapts the international commercial policy to fit its own market.